人们往往会在没有充分意识到自己所做的事情的情况下，开始创业，追求自己的激情。尽管他们可能喜欢他们所做的事情，但他们的财务和管理方面的业务最终超出了他们的预期。《你想要创业吗》通过创建一个欣欣向荣的企业所需的七个基本要素，让那些想要创业的人开始创业。英格丽•汤普森（Ingrid Thompson）这本充满了例子、练习和无价的指导，为释放内心的企业家提供了实用指南。
英格丽有超过20年的经验帮助人们创造成功的企业，她知道如何帮助人们决定要开始什么样的业务，以及如何正确的开始。《你想要创业吗》帮助人们为他们所选择的创业公司打下坚实的基础，为他们想要开始的业务做出明智的选择，并从一开始就把它做好。
目录：
Foreword vii
Introduction 1
Technology and trends 2
So what’s stopping you? 5
My story 7
Starting your business: seven essential elements 8
1. You 13
Are you escaping from or moving towards? 14
Living the dream, but whose dream? 17
Doona days: pros and cons 19
Doona days: your ‘why’ 26
Do you have what it takes? 31
Are your personal fi nances in order? 38
Do you have a business mindset? 47
2. Your Idea 53
Choosing one main idea to work on 54
Do you solve a real problem with your business idea? 56
Is your idea simple to develop? 58
Is your idea better than the rest? 63
Who owns the IP? 69
3: Your Clients 73
Identifying your ideal client 75
Creating an ideal client avatar 77
What problem is your ideal client really looking to solve? 86
How does your ideal client solve their problem at the moment? 89
What’s your true value? 91
4. Your Brand 95
Developing a clear brand 95
vi | SO YOU WANT TO START A BUSINESS
Connecting with your audience 97
Establishing the voice of your business 99
Creating collateral 101
Consistency 109
5. Your Structure 111
Is your business a ‘keeper’ or a ‘build to sell’? 112
What legal business structure will work best for you? 114
Risk management and insurances 123
Compliance matters 128
Th e importance of establishing systems and processes 129
Th e power of a support team 133
6. Your Finances 139
Business startup costs 140
Funding your startup 143
Your break-even point 148
Pricing 150
Taxes 155
Keeping up with your fi nancials 157
Managing cash fl ow 161
7. Your Marketing 173
What is marketing? 174
Your client journey map 176
Marketing channels 177
Putting together a marketing plan 183
Conclusion: Run With It! 195
Free Gift For You 201
References 203
Acknowledgements 205
About the author 207
About Healthy Numbers and additional resources 209