汤姆·萨奇 开始做不可能的事——消除所有的浪费。这本书描绘了一个“循环经济”的未来,它依赖于负责任的再利用和循环利用,推动世界朝着消除过度浪费的方向前进。
根据美国环境保护署的数据,仅在美国产生的2.4亿吨垃圾中,只有35%被回收利用。这一非同寻常的数据展示了制造商是如何从一种将世界垃圾掩埋到一个单一的浪费的经济中到循环利用的经济中的。
由回收先驱、生态资本家、TerraCycle创始人兼首席执行官汤姆·萨奇 掌舵,每一章都是由他或他所在领域的专家共同撰写的。从政府领导人、消费品公司、废物管理公司等不同的角度来看,这本书探讨了当前的生产和消费问题,以及今天改进包装和减少浪费的实际步骤,以及可以推进的大创意和概念。
这本书的目的是帮助每一个企业从一个小型的初创企业到一个大型的消费产品公司,这本书是知识和灵感的源泉。这些先驱者传递的信息不是缩小规模,而是要向上创新。他们提供的是一种引导我们从浪费中将自己设计得丰富的指南。
目标读者:
包装设计师;
设计或购买包装的公司的经理;
TerraCycle的5万电子邮件关注者;
环境工程师
大学的可持续发展,环境工程部门
目录:
Foreword – Paul Polman, CEO, Unilever
Introduction – Linear to Circular - Tom Szaky, Founder and CEO - TerraCycle
1. Plastic, Packaging and the Linear Economy – Attila Turos - Lead, Future of Production Initiative, World Economic Forum
2. Where Has Recycling Come From and Where Is It Going? – Christine “Christie” Todd Whitman -
President of The Whitman Strategy Group (WSG), former Governor of New Jersey and former administrator for the Environmental Protection Agency (EPA)
3. The State of the Recycling Industry – Jean-Marc Boursier - Group Senior Executive Vice President, Finance and Recycling & Recovery (Northern Europe), SUEZ
4. Who is Responsible for Recycling Packaging? – Scott Cassel - Founder and CEO, Product Stewardship Institute (PSI)
5. Recycled vs. Recyclable – Stephen Sikra - Global Lead, Packaging Materials Science & Technology, the Procter & Gamble Company
6. Designing Packaging for The Simple Recycler: How MRF’s Work – Ron Gonen - Co-Founder and Managing Partner of Closed Loop Partners, Co-Founder and former CEO at Recyclebank
7. The Myth of Biodegradability – Michael Manna - Founder and Managing Director, Organic Recycling Solutions
8. Less Isn’t Always More – Chris Daly - Chief Sustainability Officer, PepsiCo Western Europe
9. But More Isn’t Always Better – Lisa McTigue Pierce - Executive Editor at Packaging Digest, UBM
10. The Forgotten Ones: Pre-Consumer Waste – Tony Dunnage - Group Director - Manufacturing Sustainability, Unilever
11. Consumers Care – Koann Skrzyniarz - Founder and CEO, Sustainable Life Media, producers of Sustainable Brands
12. Designing for the New Consumer: Abundance Without Waste – Raphael Bemporad and Liz Schroeter Courtney - BBMG
13. Changing the Paradigm to Enable and Inspire Responsible Consumption – Virginie Heias - Vice President, Global Sustainability, the Procter & Gamble Company
14. Value for Business in the Circular Economy – Lisa Jennings - Vice President, Global Hair & Sustainability, the Procter & Gamble Company
15. The Future of Packaging – Tom Szaky - Founder and CEO, TerraCycle