营销信息：

MAJOR MEDIA ROLLOUT CONFIRMED

JUST ADD WATER by legendary Olympic swimmer Katie Ledecky (Publication Date: 6/11)

Confirmed publicity:

New York Times Style Cover Feature (in print 6/9)

CBS-Sunday Morning Profile (6/2 or 6/9 airdate)

NBC-Today Show Interview(6/10 or 6/11).

Katie has also filmed additional book content that will air throughout the Olympics in August on NBC Nightly News and NBC Sports.

Additional interviews confirmed with the New Yorker (digital interview; 6/11), Elle Magazine (July), Self Magazine (6/11; First Serial and Q&A), People.com, and San Francisco Chronicle.

Additional coverage expected from USA Today, Washington Post, Associated Press, Los Angeles Times, and more.

Katie will have numerous broadcast bookings (offers in hand include ABC-GMA, ABC-The View, MSNBC, PBS NewsHour, Fox, etc.) and book events in August/September.

Katie was recently awarded the Presidential Medal of Freedom. You check out the latest NBC-Olympics promo featuring Katie here.

Major Marketing and Advertising Campaign for JUST ADD WATER

Katie announced the book to her combined 1.1M social followers, driving pre-orders and support from fans and the USA Swimming community! Katie's committed to using her online platforms this spring and summer to promote the book, giving fans an inside look at how she became a champion.

Marketing campaign includes:

• Custom signed bookplates for dedicated marketing campaigns and promotions at Premiere and Shop PBS
• VIP mailing to Katie's contacts with branded mailers
• Pursuing partnerships with USA Swimming to promote the book at the Olympic Trials in June
• Outreach to swimming organizations and communities nationwide, as well as connecting with women's sports organizations to capitalize on the increasing support for women's sports
• Social advertising timed to the book's publication, the Olympic Trials, and the Olympics later this summer
• Finished book giveaways this summer through the Simon Books Buddies program and Goodreads