《迷失的梦想者》
THE LOST DREAMER by Lizz Huerta
On Sale 3.1.2022
MARKETING & PUBLICITY UPDATE
THE LOST DREAMER Author: Lizz Huerta
On Sale: March 1, 2022 Imprint: Farrar, Straus and Giroux (BYR) ISBN: 9781250754851 Price: $18.99
Publicists: Kelsey Marrujo, Chantal Gersch
Consumer Development: Robby Brown
Brand & Content Marketing: Katie Quinn; Olivia Oleck
Account Marketing: Johanna Allen; Nicole Schaefer
School & Library: Elysse Villalobos
Editor: Trisha de Guzman
Designer: Mallory Grigg
Named “next spring’s buzziest YA fantasy debut” by Entertainment Weekly, anticipation is building for Lizz Huerta’s The Lost Dreamer. See below for recent and upcoming marketing campaign highlights including extensive pre-publication advertising, “Most Anticipated” nods, and a buzzy e-galley box mailing.
PRE-PUBLICATION MEDIA
PRE-PUBLICATION EVENTS
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9/1/21 - Children’s Institute, Authors on Parade, Virtual
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9/7/21 - SLJ Day of Dialog, Virtual
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10/26/21 - CALIBA, Panel, Virtual
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11/10/21 - MCPG Happy Hour, Networking, Virtual
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11/18/21 - MCPG Meet & Greet, Networking, Virtual
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11/27/21 - Comic-Con Special Edition, Panel, In-Person, San Diego, CA
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11/27/21 - Comic-Con Special Edition, Spotlight Moderator, In-Person, San Diego, CA
AT-PUBLICATION EVENTS
Lizz will be a featured author on our Fierce Reads Winter 2022 Tour! This is a 4-stop tour that will take place between Wednesday, March 2 and Sunday, March 6, 2022, which includes programming at North Texas Teen Book Festival. She’ll also embark on a solo Lost Dreamer tour, including virtual and in-person school visits and events, as well as an appearance at Tucson Festival of the Book. Final events schedule to come.
PRE-PUB ADVERTISING
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10/1/21 - 10/31/21: Goodreads, Native ads featuring the EW praise
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11/3/21 - 12/1/21: Publishers Weekly, Winter Preview Grab a Galley promotion
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12/16/21: Book Riot, What's Up in YA newsletter sponsorship
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1/1/22 - 1/31/22: Goodreads, Your Year in Books sponsorship
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1/3/22: Shelf Awareness Pro, Top banner ad promoting Indie Next nominations
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1/3/22: Regional Trade Advertising, Included in group eblast sent to CALIBA, NAIBA, NEIBA, MIBA, MPIBA, PNBA, and SIBA promoting Indie Next nominations
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1/18/22 - 1/25/22: Tor.com, ROS banner ads promoting preorders
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2/15/22 - 2/28/22: Facebook & Instagram, Newsfeed ads promoting preorders
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2/15/22 - 2/22/22: Goodreads, Sponsored giveaway
PREORDER CAMPAIGN: Coming January 2022
Stay tuned for our preorder campaign launching in January 2022 to receive a gorgeous art print of The Lost Dreamer characters, illustrated by Marlene Solorio. You can find more of her artwork here on Instagram.
PREORDER & MERCHANDISING KIT
Over 100 indie bookstores who ordered our The Lost Dreamer Preorder and Merchandising Kit will receive a poster, shelf-talker, and a quantity of prints for running a preorder campaign in-store. Kits are set to arrive by the end of January.
SCHOOL & LIBRARY MARKETING
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9/13/21 - Winter 22 MacKids School and Library Preview, featured title
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10/16/21 - Long Island Book Buzz, featured title in librarian preview
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11/1/21 - MacKids S&L Newsletter, featured title in Coming Soon section (75k+ subscribers)
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1/1/22 - MacKids S&L Newsletter, Lizz Huerta featured author in the Author Spotlight section
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3/1/22 - Teacher’s Guide, to accompany The Lost Dreamer created by Luz Yadira Herrera
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4/25/22 - Texas Library Association Conference, featured title and featured author in our booth at TLA 2022
ADVANCE PRAISE FOR THE LOST DREAMER
“Next spring’s buzziest YA fantasy debut.” –Entertainment Weekly
“Glorious worldbuilding and powerful leads make this a can't-miss read!” –Buzzfeed
“A transcendent story of community, sisterhood, and resilience set in a richly drawn world. Lizz Huerta is a powerful new voice in fantasy.” –Katy Rose Pool, author of There Will Come a Darkness
"I can’t put how amazing this book is into words . . . If you love fantasy, lush worlds, political intrigue, found family, women in power or just a good story, The Lost Dreamer is for you!" –Takara Campbell, Bookseller, Books Inc.